We define FemTechnology as technology that improves women, female, and girls' health and wellness by addressing conditions that disproportionately, differently, and solely affect women. I have had the honor and privilege to work with many startups in this field to develop their design content and marketing materials. Please find them below and on my Instagram.
Roles:
HERA Biotech, October 2023
FemTechnology Summit, Feb - Sep 2023
EIR Club, August 2023
CompagOs, August 2023
FemTech India, February 2023
ROGUE Innovation + Design, Feb 2023 – Present
Description:
• Conceptualized and executed the entire design of a comprehensive pharmacoeconomic analysis white paper focusing on endometriosis
• Leveraged data visualization and layout expertise to transform complex statistical information into visually engaging and accessible content
• Seamlessly integrated the company's branding guidelines, ensuring a cohesive and professional presentation of the research findings
• Designed compelling and informative infographics and data visualizations to illustrate cost-effectiveness and clinical outcomes in the endometriosis pharmacoeconomic analysis white paper
• Planned and implemented social media strategy to align with organization goals
• Created conference materials in alignment with company branding and Roche corporation Media & Press guidelines including presentation decks, attendee poster activities, orientation and event signs, badges, stickers, banners, and more
• Generated compelling, award-winning pitch decks tailored for MedTech researchers, clinicians, and startup founders
• Utilized graphic design expertise to craft captivating content for social media, LinkedIn, newsletters, company website, partnership and sponsorship material
• Directed the development and editing of impactful White Papers in collaboration with thought leaders and experts, covering crucial topics such as the Media's Role in Women's Health, Financing Innovation in Women's Health, and the Gender Data Gap
• Led the end-to-end UI/UX design of a women's health website, ensuring a seamless user experience
• Demonstrated effective project management skills by setting deadlines, assigning responsibilities, and diligently monitoring and summarizing progress
• Communicated with followers, responded to queries in a timely manner, set KPI's, and monitored audience engagement
• Collaborated with the marketing team to ensure that every piece of content was relevant and helped the company maximize engagement and reach
• Built pipeline of talent from all disciplines to support the founder, platform, and mission
• Conducted comprehensive market research on the startup landscape for the Indian FemTechMarket, analyzing industry trends, competitive dynamics, and emerging opportunities
The 2024 HBA ACE Aspire Award is presented to Roche and Genentech for their groundbreaking “Elevating Women’s Healthcare Around the World” program. Created to address critical barriers in women's health, Roche and Genentech engaged global employees and external collaborators to reshape health systems and advance solutions across conditions. Their commitment to women's health bolstered by senior leadership is embedded across their business strategy, setting new benchmarks for the industry. I'm honored to have crafted the video campaign hosted on YouTube
